U.S. Bank

For 161 years, U.S. Bank and its clients have walked hand-in-hand together at the center of life’s financial milestones, both big and small. And today, the financial institution launched a new campaign, “The Power of Us,” highlighting that very connection to daily life and the relationship between its clients, its people and its products. In 2024, Supernatural reached out to see if I had time to help out on the new brand campaign. I helped create the brand platform, and wrote the scripts for this nice little campaign, narrated by Jake Gyllenhaal. Agency: Supernatural Art director / Director: Steve Mapp