About

I build and lead brands from strategy through execution, across agencies, in-house teams, and currently, as an advisor and entrepreneur.

I've worked at world-class agencies (TBWA/Chiat/Day, Goodby, Venables Bell) and most recently, inside Google, where I developed brand narratives, strategic messaging, and overall tone and voice for Pixel, Nest, Fitbit, and Google Fi.

I'm trained as a writer. But I believe writing is thinking. Bad writing is just bad thinking, But good writing shows you actually understand what you're trying to say, and you have a solid strategy behind it. Strategists need to be good writers, and writers should be good strategists.

I currently work with founders, agencies, and leadership teams, helping to define brand positioning, narrative strategy, and the communication that follows.

Let's talk.

Email:        aaronfstern@mac.com
Tel:              415-595-8445
LinkedIn:    https://www.linkedin.com/in/aaronfstern