The Meth Project 

This campaign was started in Montana to prevent meth use among teens. It quickly started a movement, and became so effective that dozens of other states adopted the work to combat this frightening drug. The work for the Meth Project received a lot of awards, including a Cannes Silver Lion. But more importantly, it was incredibly successful at preventing first-time meth use. Out of this campaign came tons of press, including a Frontline episode, an HBO Documentary. The Meth Project campaign went before Congress and the U.S. Drug Taskforce as a new benchmark for anti-drug advertising. Agency: Venables, Bell & Partners CD/Writer (Film/Radio): Aaron Stern CD/Art Director (Film/Radio): Tavia Holmes Writer (print): James Robinson Art Director (print): Rey Andrade

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