Chegg 

Chegg is the #1 brand for textbooks, online tutoring, and on-demand learning for STEM students. I led the writing on a rebranding effort which included a new voice and tone, digital and physical initiatives, as well as advertising.

As part of a rebranding effort, Chegg wanted to get students’ attention where they spend a lot of time…on streaming music services. I wrote and produced over 50 spots for Spotify and Pandora, a selection of which you can hear below. As you can see from the tweets, students paid attention, even quoting lines from the ads. Students tweeting about radio spots. Who’d have thought?